Do you want to market a product but can't get started? If this sounds like you, Facebook is an easy way to get started. Using this method can get millions of folks to see what you offer. Read through the great advice below if you are interested in putting Facebook to work for you.
Reply to any comments left on your wall. This, at a minimum, means you need to have someone read wall postings each day and check for "@" postings from other users. Pay special attention to posts that express a complaint or a request for customer service.
One method for generating interest in your business is by having a giveaway. Offer free samples to your subscribers who share your information with others. Post the winners up on your page, and do the same thing all over again when you find you need more "likes."
Make sure any content you publish is linked through your Facebook. If your company uses a blog, post a link and summary of each blog post to your Facebook page. It's also possible to link Twitter to Facebook so that all your tweets display there too.
Facebook Offers is a great tool for promoting giveaways and contests on your site. Just set the offer and choose to make a Promoted Post. If the offer is good enough, promote it to those who aren't fans, too.
Learn how to build a fan base. This means that you shouldn't waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. After you hit that many people you should see your conversion rates start to rise.
One easy way to get people to engage with your campaign is to give something away. Try giving something free to a special group of customers that "like' your page or sign up for your mailing list. It will only cost you a small amount of money to garner a lot of attention and new followers.
If someone 'likes' your Facebook page, give them a deal. Having a lot of likes brings attention to your page. Think about something exclusive and free when someone likes your page. You can run a contest or provide it to anyone who Likes your page. If they want the item you're giving away, they won't mind subscribing to your page.
A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they're done. Invest in ads targeted for Facebook instead.
Hiding content from people who are not fans is wise if you want visitors to become followers. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. Just hide a small portion of content so you don't lose SEO.
Do not share things that are not relevant to your business. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Utilize personal accounts in order to talk about personal endeavors.
Facebook is a powerful tool that can gain a company a worldwide audience that translates into profits. Armed with the information you've learned here, you are ready to start a campaign of your own. You will be pleased once you see how many people your message will reach.
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