An ideal way to encourage fans is to always reply to their wall postings. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply to them, especially if it is someone who needs customer service or has a complaint.
When you market services and products on Facebook, your page needs to stand out above others pages that are similar. This can be done by creating a more colorful page and adding things like lots of photos. People are much more drawn to decorative pages than plain ones.
Facebook is a great content sharing tool. It can be used for so much more than chit chat. Treat Facebook seriously to improve your profits. Make sure that you incorporate professional posts about your product on your page. You’ll soon see that you can get tons of web traffic from Facebook.
Think about making a group rather than a page. This will help generate an online community for better interaction. This will also give you the ability to inform your subscribers of updates.
Improve the Facebook marketing interface of your page using custom tabs. You can easily organize the information available on your page so that fans can find it. For example, a contest can have its own tab so that it stands out.
One important thing you have to do is to develop a Facebook fan base that’s solid. Not too much investment should be put into any promotions until you have thousands of fans. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
Why not buy an advertising space on Facebook? You can target it by sex, age, geographical location and even likes. You can set a budget and work only as much as you want to. A long-term commitment need not be made. Your ad can be stopped any time.
Your posts need to be interesting and useful. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Steer clear of selling too much, however, or you may tire your followers too quickly.
One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. The strolling visitor will sign up to be a follower if they really want to access the information. Don’t put too much of your page behind barriers, though, or it’ll get hard to draw anybody to it through SEO and other marketing methods.
Facebook marketing can seem like a daunting task and getting started may not seem easy at first. One simple way to get the ball rolling is to place a Facebook button somewhere prominent on your website. This will give people a simple way to connect with your company and it is not very intrusive. When someone starts following you on Facebook, they will know more about your business.
Always look for new ways to learn about using Facebook, and leadership opportunities. Facebook offers you many opportunities in building up your leadership role in your niche. When a question is asked, answer it expertly. This can help your brand get introduced to lots of new people where you could possibly get more potential fans.
Always make sure to allow comments on your Facebook pages. You may believe that this is a way to prevent people from posting bad content, but what will happen is that people will think that you don’t value their opinion.
Remember the purpose of your Facebook page. Don’t just use a Facebook page because everyone else is doing it. Instead, define what you are you going to communicate with your customers. Or do you use Facebook to let customers get in touch with you? A Facebook page is that being used to generate new sales will have a different set up to one that is designed for existing clients.
You need to be sure that you’re nurturing relationships with people when you’re interacting with them on Facebook. Build strong and trusting relationships with those you interact with. Keeping your content fresh is a great way to build a relationship that lasts. Do not forget to provide rewards through discounts and promotions to your loyal customers.
Try your best to respond to each and every comment that you get. This means inbox messages and comments on your page. You’ll have to put in some effort, but fans will love the personal touch.
If your business isn’t on Facebook yet, you should be inspired to change that now. You should not have any more excuses for avoiding Facebook because you have all the information you need in order to get yourself started. There are many improvements and tweaks that you can make to your page. Just keep using the advice you’ve read here.
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from Kurt Tasche - Internet Marketing and Home Business Training http://blog.successwithkurt.com/achieve-success-by-marketing-your-own-business-on-facebook-10/
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