Construct your email so that it sounds personal. As with marketing in general, the more personal you are, the more likely a customer will trust you and work or purchase with you. You can use their name, mention items they might like based on past purchases, or show them items in their favorite color.
Do not annoy your subscribers with an obnoxious “Buy now!” approach. Don’t constantly send out emails that urge your subscribers to buy something. It is considered spammy and could cost you your good image. They understand you want sales, but build a solid relationship and stay professional. You will be more likely to get a sale from them.
Always check your email messages for any spelling or grammatical mistakes before you send them. All correspondence should be completely coherent and error-free. Prior to transmitting the message, check a sample of the email to make sure that it looks the way you intend for it to look. Also, if you place links in your email, test them to make sure they work.
To get customers enthused about getting your emails, give prizes away through your newsletter. These types of emails will provide your customers real value and encourage them to tell their friends about your company. Consider giving even greater discounts to those readers who do refer new customers.
Make sure you have the client permission before emailing them. Most people are inclined to ignore or delete messages from unknown senders and your efforts will be wasted. Violating your ISP or web host’s policies can lead to major catastrophe.
Make subscribing to your mailing list a two-step process. Although it is an extra step for your customer, you can be more confident that your customer is genuinely interested and it also reduces the risk of trouble with your email provider for spamming.
Company Logo
Make sure your emails contain your company logo and features your brand name prominently. For that reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. This will allow your emails to be recognized instantly.
Develop a strategy that addresses your customer base. While uniformity and persistence is key, it will be wasted if it is not sent to the right group of consumers. Pushing customers who aren’t interested to read your content will never work.
Give your customers a reason to answer the call to action in your email message. They are more likely to purchase from you if they are given an adequate reason to. As an example, give them free shipping when they order more than $50 worth of merchandise or services directly from a link on your site.
Change the format of your emails from time to time. Try a plain text email if you typically send them in HTML format. When done judiciously, it can make your customers feel a personal connection to you and your products.
Be certain your marketing with email plan has an option for unsubscribing or opting out. Email messages can cost money, though not very much. A badly designed email campaign can actually cause your business damage if it is seen as spam and can get you blocked or even blacklisted.
It’s extremely important to send your marketing emails with a personalized touch. Just putting their name in the subject or at the top of the email isn’t enough. You must mine the data you have on each subscriber for information you can use. Create smaller mini-groups of people that have common interests, and then customize messages for each small group.
Come up with a sales list that is highly targeted. This is achieved by having your very best customers and all their contacts signed up on your mailing list. Try to make your email list feel exclusive, as this will help you to really focus in and target individuals who are likely to buy your products. It also gives you the appearance of being an authority in your chosen subject matter.
Send subscribers happy birthday emails. Let your subscribers give you their birthday if they wish and then send out automated greetings to them. This helps customers feel like your business cares. To maximize the effect of this technique, send a coupon or discount code along with the automated message.
If your company already has a certain brand associated with it, be sure the emails utilize that branding. Use your existing color scheme and logo in every message that is sent. If your prior business and marketing efforts have built you a trustworthy reputation, feel free to make use of it by tying your new email to your recognizable brand.
If you use images in your emails, be sure to include Alt tags. If the image does not load, the Alt tag will be helpful. These tags should be descriptive and relevant to the image they replace, so that readers can still grasp the intent of the message. Make sure you put these tags in your links, as well.
You can use a multi-part message to approach several topics in one email. These emails include both plain text and HTML versions of your messages so that your readers can decide on the option that’s right for them. The extra effort that this requires is worth it, since not all of your subscribers will be capable of reading HTML-based emails and will quickly unsubscribe from an HTML-only list.
Now you know that using proper etiquette in your marketing via email is important for promoting a business. Remain courteous if you want your audience to stay interested in your emails. Use this advice to keep clients happy and satisfied.
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from Kurt Tasche - Internet Marketing and Home Business Training http://blog.successwithkurt.com/boost-your-email-marketing-with-these-exceptional-ideas/
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